Words That Work Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

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Bog, paperback Words That Work af Frank I Luntz


Forlagets beskrivelse

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.”

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

Bibliotekernes beskrivelse

A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from “The Ten Rules of Successful Communication” to “The 21 Words and Phrases for the 21st Century.” Reprint. 60,000 first printing.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9781401309299
    Sideantal:
    368
    Udgivet:
    05-08-2008
    Udgave:
    Reprint



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    Words That Work Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Words That Work Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, paperback Words That Work af Frank I Luntz

    (more…)

    About the Author

    Leave a Reply

    Words That Work Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Words That Work Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, paperback Words That Work af Frank I Luntz

    (more…)

    About the Author

    Leave a Reply