Portfolio Management For New Products Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

Portfolio Management For New Products Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

Bog, hardback Portfolio Management For New Products af Robert G. Cooper


Forlagets beskrivelse

The definitive guide on how to manage your company’s product portfolio for maximum long-term growth-fully updated and expanded.

Bibliotekernes beskrivelse

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company’s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9780738205144
    Sideantal:
    400
    Udgivet:
    14-12-2001
    Udgave:
    2nd Revised edition



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    Portfolio Management For New Products Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Portfolio Management For New Products Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, hardback Portfolio Management For New Products af Robert G. Cooper

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