Location Is Still Everything Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

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Bog, hardback Location Is Still Everything af David R. Bell


Forlagets beskrivelse

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.

But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.

Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.

In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.

Bibliotekernes beskrivelse

Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics students and professional investors understand Internet trends and innovations. 7,500 first printing.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9780544262270
    Sideantal:
    225
    Udgivet:
    15-07-2014



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    Location Is Still Everything Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Location Is Still Everything Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, hardback Location Is Still Everything af David R. Bell

    (more…)

    About the Author

    Leave a Reply

    Location Is Still Everything Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Location Is Still Everything Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, hardback Location Is Still Everything af David R. Bell

    (more…)

    About the Author

    Leave a Reply