Franchising Hospitality Services (Hospitality, Leisure and Tourism) Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

Franchising Hospitality Services (Hospitality, Leisure and Tourism) Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

Bog, paperback Franchising Hospitality Services af Alison Morrison, Conrad Lashley


Forlagets beskrivelse

Provides an overview of the issues, debates and challenges associated with business franchising. This text looks at the issues from both an academic and practitioner perspective, in the first part and then looks at service sector groups in the hospitality industry, such as hotels, leisure and catering in the second part. 1, black & white illustrations

Bibliotekernes beskrivelse

‘Franchising in the Hospitality Industry’ provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9780750647724
    Sideantal:
    296
    Udgivet:
    01-05-2000



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