Do Your Own Market Research (Business Enterprise) Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

Do Your Own Market Research (Business Enterprise) Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

Bog, paperback Do Your Own Market Research af Peter Jackson, Paul N Hague


Forlagets beskrivelse

Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.

Bibliotekernes beskrivelse

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think. The authors cover a number of essential topics including:- What market research is- Planning a project- Desk work- Fieldwork- Telephone interviewing- Face-to-face interviewing- Data analysis and reporting- Buying market researchDo Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9780749426521
    Sideantal:
    160
    Udgivet:
    30-06-1998
    Udgave:
    3rd Revised edition



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    Do Your Own Market Research (Business Enterprise) Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Do Your Own Market Research (Business Enterprise) Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Bog, paperback Do Your Own Market Research af Peter Jackson, Paul N Hague

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    About the Author

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