Copycats Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

Copycats Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

Copycats af Oded Shenkar


Forlagets beskrivelse

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.





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    Produktdetaljer:

    Sprog:
    Engelsk
    ISBN-13:
    9781422160633
    Sideantal:
    256
    Udgivet:
    15-06-2010



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    Copycats Hent (Læs online.Download) Bog Gratis PDF, ePub, Kindle

    Copycats Hent (Download/Læs online) Bog PDF, ePub, Kindle Gratis

    Copycats af Oded Shenkar

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    About the Author

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